Carey Ann Campbell

Carey Ann Campbell is the chief executive officer of Southern Tide, the Greenville-based coastal lifestyle brand known for blending classic style with Southern charm. A passionate brand builder and people-first leader, Campbell has led Southern Tide through a period of remarkable growth and cultural relevance, driven by her belief that strong brands begin with strong teams and authentic purpose. Beyond her role at Southern Tide, she is a dedicated advocate for community and education. She serves as an adviser to the Junior League of Greenville and sits on the boards of the University of South Carolina’s Retail and Hospitality Program, the Metropolitan Arts Council, and the Greenville Sports Foundation. She is also the president-elect of the College of Charleston Upstate Alumni Association.