Eggs Up Grill Served Up In 2025 With 18 New Restaurant Openings, 20 Consecutive Quarters of Positive Same-Store Sales

Spartanburg, South Carolina-based Eggs Up Grill, a neighborhood breakfast and lunch cafe and the fastest-growing "better breakfast" restaurant franchise in the country, said it concluded 2025 with record-setting momentum.

The brand opened 18 new restaurants, the most in a single year in company history, while achieving its 20th consecutive quarter of positive same-store sales.

Officials said the sustained success delivered 7 percent same-store sales growth in 2025, with more than 27 percent increase in average unit volume since 2021.

Eggs Up Grill also awarded more than 30 new franchise commitments in 2025, increasing the system to 105 operating locations and more than 190 locations open and in development.

Officials said the system’s growth continues to be fueled by an experienced and successful ownership base, with more than 60 percent of franchise partners operating multiple restaurants and 75 percent of 2026’s record new restaurant pipeline coming from existing franchisees.

Said Ricky Richardson, CEO of Eggs Up Grill: “And as a result of our commitment to our franchisee’s financial success, we continue attracting experienced multi-unit, multi-brand operators supporting expansion into new markets, all while delivering an affordable, convenient and uniquely friendly guest experience that builds loyalty and encourages repeat visits.”

In 2025, Eggs Up Grill introduced several enhancements designed to support both guests and franchise partners, including the launch of its new affinity program, Smile Society, a revamped kitchen design to improve throughput and a new partnership with Apple Pie Capital as a Tier 1 Brand, making it easier for franchisees to reinvest and open new locations.

Additional highlights from 2025 included: 

• Entrepreneur Magazine Franchise 500 – No. 1 breakfast franchise (four years running incl. 2025)

• Franchise Business Review Most Profitable Franchises list 

• Franchise Business Review Satisfaction Award 

• Franchise Times Top 400 ranking

• Nation’s Restaurant News 100 Emerging Restaurant Chains inclusion

• Fast Casual’s Top Movers & Shakers in Catering for Director of Product Development Dustin Ellis.