Carlie Fletcher is vice president of marketing at Brittain Resorts & Hotels, where she leads strategic marketing initiatives across digital, email, social media, websites, and creative. Since joining BRH nearly a decade ago as social media manager, she has advanced through key leadership roles, including director of marketing in 2019. A Coastal Carolina University graduate with a BBA in marketing, Fletcher brings a guest-focused, innovative approach to hospitality marketing and brand growth.
I lead with empathy and treat it as a strategic advantage. I create an environment where people feel safe to speak openly, ask questions, and learn from mistakes without fear. I recognize that everyone brings a life outside of work, and I lead with respect for that. When people feel valued and supported, they perform at their highest level, collaborate more effectively, and drive stronger results.
I am continuously evolving alongside the rapid pace of marketing, especially with the rise of AI. I actively invest in expanding my knowledge across emerging technologies, data strategy, and consumer behavior. My goal is not just to keep up, but to stay ahead and bring forward-thinking ideas to my team. Growth is a constant priority because it directly impacts how effectively I lead and innovate.
My aunt has been one of the most influential mentors in my life. She taught me to say yes to opportunities, even when I did not feel ready, and trust that I would figure it out. That mindset pushed me to take risks, grow faster, and step into leadership with confidence. Watching her build a successful career made her guidance even more meaningful, and it is something I carry with me today.
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