The buyer’s journey isn’t what it used to be. Acquiring leads and customers is no easy task, but digital marketing offers a ton of opportunities. Learn how to master the top of the funnel as we dive into SEO, paid media, email, content, and more.

We’ll also answer some age-old questions, including:

• What are the best channels for B2C v.s. B2B?
• What’s the best approach for local brands vs. national brands?
• When should you invest in advertising vs. rely on organic tactics?
• How do you keep up with the ever-changing search (SEO / SEM) landscape?
• What Is Account Based Marketing, and is it right for you?
• How often should you be posting content?

Q&A Panel After the presentation we’ll open up the floor for a 20 minute Q&A session. Ask your questions to Brooks Manley, Digital Marketing Specialist and Britany Ochalek, Director of Marketing at Engenius. 

Cost: $35

RSVP: Eventbrite

Venue: University Center Greenville Auditorium, 225 S. Pleasantburg Drive Suite A7, Greenville, SC 29607