(Photo provided by the Hughes Agency.)
The Greenville Arena District (GAD), owner and operator of Bon Secours Wellness Arena, a cornerstone of entertainment and economic vitality in the Upstate, announced Dec. 16, 2024, that its cumulative economic impact has been more than $2 billion since it opened 25 years ago.
The arena’s annual net new economic impact on the city of Greenville has more than doubled from $21.5 million to $55.8 million since the previous economic impact study in 2016.
Conventions, Sports & Leisure International (CSL) conducted the study as part of the master planning that’s underway.
Key findings of the CSL report include:
City of Greenville: The arena, including construction and ongoing operations, has driven $482 million in cumulative net new direct spending, contributing $875 million in total economic output. Over 750 full-time-equivalent (FTE) jobs have been supported, generating $250 million in personal earnings.
Greenville County: The impact extends to $468 million in net new direct spending, yielding $850 million in total output and creating 760 FTE jobs, resulting in $243 million in personal earnings.
State of South Carolina: Statewide, the arena has accounted for $402 million in net new direct spending, leading to $827 million in total output and 1,150 FTE jobs, with $284 million in personal earnings.
The study also highlights the arena's success in attracting more than 600,000 attendees annually across concerts, sports, and community events, with notable visitor spending outside the facility on lodging, dining, and retail.
“We are extremely proud to contribute to the prosperity of Greenville and the entire Upstate by generating revenue, creating jobs, enhancing the quality of life, and helping position this vibrant destination as a premier hub for live events, concerts, and sports,” said Bon Secours Wellness Arena’s General Manager Beth Paul.
Since its opening in 1998, the arena has hosted more than 12 million fans and nearly 3,000 commercial and community events, including high-profile attractions like the Southeastern Conference women’s basketball tournament.
In 2024, this tournament generated an estimated $16 million in economic impact over five days, marking it as the city of Greenville’s largest event to date.
The arena is self-supporting with a dedicated administrative team of 32 full-time professionals.
It remains one of the busiest venues of its size, hosting approximately 130 ticketed events annually alongside 75 to 100 community and nonprofit events.
In 2024, events at the arena resulted in approximately 28,000 hotel room nights from overnight visitors to the city.
Bon Secours Wellness Arena is located at 650 N. Academy St. in downtown Greenville, S.C.
The Greenville Arena District is a special purpose district created by the General Assembly of South Carolina in 1940.