Jabrial Tobin, the proud owner of JT Iconic Visuals Photography, embodies Nike’s empowering slogan, “Just do it,” as he navigates the journey of growing his business. His story serves as inspiration for fellow entrepreneurs looking to make their mark.

Originally from Williston, South Carolina, Jabrial moved to Greenville in 2015 to pursue his degree at Greenville Tech. In 2019, he relocated to Columbia, where he earned his degree in Mechanical Engineering and Technology from Midlands Tech. It was during this time that he began to explore his passion for photography, initially as a hobby for friends and family.

“I decided to do a photoshoot with a model from my hometown and posted the results on Facebook,” Jabrial recalls. To his surprise, his notification feed exploded with inquiries from potential clients eager for his services. What started as a casual pastime quickly transformed into a full-time commitment. “After seeing the demand, I invested in a $3,000 camera and officially launched my business,” he says.

How does a mechanical engineer seamlessly transition into the world of photography? Jabrial explains, “I’ve always worked full-time in engineering, including positions at Westinghouse and the South Carolina Department of Transportation. My father would give me cameras for holidays and celebrations, so my love for music and photography has been a lifelong passion.”

This passion shines through in his work. Jabrial attributes his growing clientele to his engaging personality, high-quality images, and exceptional service. He prides himself on being approachable and adaptable, focusing on understanding and meeting his clients’ unique needs. “I don’t do photography for the money; I do it for my clients,” he emphasizes.

Like any entrepreneur, Jabrial has faced his share of challenges. For him, the biggest hurdle has been increasing brand awareness. “I want to expand beyond my existing circle and earn a spot on the SC Best & Brightest List under 35,” he shares, referencing Integrated Media Publishing’s recent event that honored young achievers in the state. To reach this goal, Jabrial actively participates in networking events and groups, spreading the word about his business.

He encourages fellow entrepreneurs to “surround themselves with inspirational people and continue to grow.” Jabrial’s journey is a testament to the power of passion, dedication, and the courage to pursue one’s dreams. To learn more about Jabrial and connect with him on any upcoming events, view his booking site.