Greenville-based United Community Bank unveiled its updated corporate logo, emphasizing, company officials said, the bank's purpose to build communities and help customers achieve their financial goals.

The officials said the new United Community logo represents the bank's 70-year history of customer service and its culture of caring. 

While the logo is being refreshed, the commitment to investing in its people, technology, and customers' needs, remains the same, the officials said.

"We have had consistent feedback from our customers that, while they love and trust United, they would like to see us present a forward-looking logo," said Lynn Harton, chairman and chief executive officer. "While the look is more modern, the message is the same we have had for more than 70 years – we are United to serve our communities."

As part of the logo refresh, United is continuing to invest in markets across its six-state footprint through the United Community Bank Foundation and other initiatives that reinforce the bank's purpose of building communities.

"We believe this is an opportunity to evolve our brand while connecting with our customers in even more compelling ways. This is especially relevant today as United is growing in both existing and new markets, and across multiple channels," said Abraham Cox, executive vice president and chief marketing officer.

The updated logo will roll out on United's website, ucbi.com, social media, online banking, and other digital channels in late summer 2023. Branch signage will be updated by geography, with anticipated completion in mid-2024.

United Community Banks, Inc. (NASDAQ: UCBI) provides a full range of banking, wealth management and mortgage services for consumers and business owners. 

As of Dec. 31, 2022, United had $24 billion in assets and 192 offices in Florida, Georgia, North Carolina, South Carolina, and Tennessee, along with a national SBA lending franchise and a national equipment lending subsidiary.

The company, known as "The Bank That SERVICE Built," has been recognized nationally for delivering award-winning service.

In 2022, J.D. Power ranked United highest in customer satisfaction with consumer banking in the Southeast, marking eight out of the last nine years United has earned the coveted award.

Forbes recognized United as one of the top ten World's Best Banks in 2022. Forbes also included United on its 2022 list of the 100 Best Banks in America for the ninth consecutive year. 

United also received ten Greenwich Excellence Awards in 2021 for excellence in Small Business Banking and Middle Market Banking, including national awards for Overall Satisfaction and Likelihood to Recommend.

United was also named one of the "Best Banks to Work For" by American Banker in 2022 for the sixth consecutive year based on employee satisfaction. 

Additional information about United can be found at www.ucbi.com.