South Carolina-based Blackbaud, the cloud software company, announced that it has acquired Kilter. The acquisition will allow Blackbaud to expand activity-based peer-to-peer fundraising engagement, to support activity-based health and wellness initiatives for socially responsible companies, and to grow the ways individuals can connect with the causes they care about most through the activities they love. Kilter is an intuitive, gamified, activity-based engagement app boasting virtually limitless activity type choices. Kilter expands activity-based engagement beyond the familiar options of running, walking and cycling, enabling users to track new, popular and personally relevant activities, from pickleball to meditation. Blackbaud will leverage Kilter to support activity-based fundraising for Blackbaud TeamRaiser, the event-based fundraising software, offering a robust set of capabilities for nonprofit organizations hosting events. With the addition of Kilter’s intuitive app, Blackbaud will offer an unmatched experience for event participants, meeting their new expectations for digital engagement and for event experience, while enabling nonprofit customers to drive fundraising growth and expansion. Kilter will also support activity-based health and wellness activities for Blackbaud’s YourCause CSRConnect platform, a leading solution for employee engagement leveraged by companies in support of their social responsibility goals. “Activity tracking, like logging workouts, sharing goals, and exchanging virtual encouragement with friends, is quickly becoming part of daily routine for millions of people around the world and an essential part of peer-to-peer fundraising,” said Mike Gianoni, president and CEO, Blackbaud. “Our acquisition of Kilter will allow us to serve nonprofits by expanding the ways they can engage with their supporters to prepare for their existing fundraising walks, runs and rides, and to create totally new types of engagement opportunities that aren’t tied to a specific date or place.” |