Infinity Marketing hosted its Let’s Talk Analytics event on Tuesday, May 14, in association with Matt Hertig, Alight Analytics CEO and co-founder, focusing on the marketing data landscape, marketing analytics’ importance and the best ways to be proactive with data.

“It was a pleasure to collaborate with Infinity Marketing for this event and have the opportunity to share our company’s insights in the world of marketing analytics,” said Hertig. “In the end, we want to convey that you don’t have to wrestle with data if you’re armed with the right equipment, and we look forward to aiding Infinity’s clients in understanding the complexities behind the numbers.”

Let’s Talk Analytics addressed varying analytics topics through presentations from Meghan Dimas, analytics manager, and Chris Sweeney, senior data analyst, from Infinity Marketing, as well as Hertig on behalf of Alight Analytics. Attendees took part in a Q&A panel with Alight and Infinity team members. The event was followed by a cocktail hour with catering provided by Larkin’s Catering.

“Partnering with Alight Analytics has led to the single-most transformative initiative as an analytics department at Infinity. Its product, ChannelMix, has allowed us to increase automation and efficiencies, reform our internal processes, build meaningful data visualizations, and provide real-time, actionable insights to our clients,” said Dimas. “We are excited to have been able to host the Alight team in Greenville and share their strategic expertise with our clients and partners.”

To learn more about Infinity Marketing, visit www.infinitymkt.com