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Greenville Business Magazine

Furman University Communications Receives CASE Awards

Jan 11, 2019 11:46AM ● By Kathleen Maris

CASE District III has honored Furman University Communications with three awards in recognition of the office’s work to support the university’s initiatives—including the Grand Award for book design for “In the Kitchen at White Oaks.”

The university also received an Award of Excellence in the individual print advertisement category for its “TIME Magazine Cover Wrap – We are the Ultra-Curricular,” as well as a Special Merit award for its recruitment video, “Furman University VLOG – Season 1.”

CASE District III advances and supports educational and professional institutions in the southeastern United States by enhancing the effectiveness of the alumni relations, fundraising, communications, marketing, and other advancement professionals who serve them.

“In the Kitchen at White Oaks” is a part-recipe, part-history book written by First Gentleman Charles Davis and designed and published by Furman in 2018. It honors the 25th anniversary of the $21.4 million bequest to the university from Homozel Mickel Daniel, wife of Charles Daniel. The gift included their home, White Oaks, which now serves as the home of the Furman president.

The book features recipes from the families of presidents John Plyler (1939-1964), Gordon Blackwell (1965-1976), John E. Johns (1976-1994), David Shi (1994-2010), Carl Kohrt (2013-14) and Elizabeth Davis, who became Furman’s 12th president in 2014.

The TIME magazine cover wrap was part of an integrated campaign to reach peer and high school counselors and raise awareness, while the VLOG is a student-recruitment video series that showcases key Furman experiences and introduces the university to a younger generation of viewers.

“I am so proud of Furman and the work our office does to help promote the excellence of the university’s students, faculty, and staff and their dedication to higher learning,” said Tom Evelyn, vice president for University Communications. “We have a team of communicators who are similarly dedicated to advancing Furman’s reputation, recruiting students, and engaging alumni and friends, and these awards are a recognition of their outstanding talent and expertise.”