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Greenville Business Magazine

Kent International, Pedal Chic Announce New Bicycle Line for Women

Oct 03, 2017 12:23PM ● By Emily Stevenson

Kent International Inc., a global supplier of bicycles and accessories for major retailers including Amazon, Walmart, Toys R Us and Academy Sporting Goods, announced that it has entered into an exclusive licensing agreement with Pedal Chic, America’s most awarded women’s cycling shop, to manufacture a Pedal Chic branded bicycle line and collection of cycling accessories for women. 

“Kent International is excited to add the Pedal Chic brand to our portfolio of bicycles and accessories geared to meet the world’s growing demand for women’s-specific cycling products,” said Scott Kamler, president of Kent International Inc. “The new cycling collection will deliver on Pedal Chic’s longstanding messages of empowerment, transformation, discovery and freedom, while providing fashion and function at an attainable price.”   

The first Pedal Chic collection includes commuter, street, beach and multi-speed models. Pedal Chic bicycles will be available initially through and in-store at the brand’s new location in Greenville, South Carolina, which is set to open at 250 RiverPlace on the Swamp Rabbit Trail by November 2017. The full line of Pedal Chic bicycles and accessories will be available by summer 2018. 

“The market for women’s cycling holds unlimited potential. Pedal Chic’s mission has always been to help demystify cycling for women, regardless of their fitness level or budget,” said Robin Bylenga, founder and CEO of Pedal Chic. “What began as a dream to inspire women to get active and rediscover the joy of exercise through cycling has grown into an incredible brand, a fitness movement, and now a high-quality bicycle line. Pedal Chic is proud to join Kent International on the forefront of empowering women by combining fitness, fashion and performance.”

About Pedal Chic

Pedal Chic is the most awarded women’s-specific bicycle shop in America. Based in Greenville, South Carolina, Pedal Chic combines fashion and fitness with quality and performance, enabling women to enjoy the freedom and empowerment of cycling. Founded in 2010 by cyclist Robin Bylenga, a trailblazer in the U.S. bike industry, Pedal Chic has been named one of America’s Best Bike Shops each year at Interbike since 2013 and retains three consecutive titles as the “Best Bike Shop for Women” in the U.S.

About Kent International
Kent International Inc., headquartered in Parsippany, New Jersey, was founded in 1958 and has grown to become one of the largest suppliers of bicycles and accessories in the USA. Kent International Inc is a major supplier of bicycles to Amazon, Walmart, Toys R Us and Academy Sporting Goods.