Skip to main content

Greenville Business Magazine

The Brand Leader named September 2017 Small Business of the Month

Sep 25, 2017 12:25PM ● By Kathleen Maris

The Greenville Chamber presented The Brand Leader with its September 2017 Small Business of the Month Award. Owner Geoff Wasserman was presented with the award at the Chamber’s monthly board of directors meeting on Thursday, September 21, 2017.

After almost 20 years, Showcase Marketing recently rebranded themselves, including a name change to The Brand Leader, to focus on leading brands and brand leadership, helping regional and national organizations discover their core identity and communicate it authentically throughout their internal culture and to their marketplace. Their team leads the leadership of organizations through a structured 120-day rebranding and positioning process, and then advises and manages ongoing brand positioning initiatives.

Additionally, The Brand Leader launched a joint venture this year with the South Carolina Chamber of Commerce, “SC Branded”, (, an annual celebration that will award 15 “Brandys” (think Oscars for brands), to 15 brands in 15 market segments that have led the way in helping shape the brand story of South Carolina.

“We’re honored to be considered among so many of the other great companies who’ve been recognized in the past,” said Geoff Wasserman, who serves as chief brand officer for The Brand Leader's key clients. “Our investment in the Chamber has been an important relationship for our team, and we’re grateful for this recognition.”

The award was presented by Joey Hines, representing the selection committee and Cheryl Taylor, representing award sponsor Cowart Awards.

For more information, visit