Launched last week, the campaign targets TV, radio, social media, and billboards, and has both printed and online components explaining the benefits of being in the industry and offering personal testimonials.
“Family is at the heart of the asphalt industry,” Ashley R. Batson, Esq., SCAPA’s executive director and campaign founder, said in a statement. “Our campaign aims to educate and inspire our workforce. We want workers to know that when you commit to asphalt, asphalt commits to you.”
“The asphalt industry is booming. Asphalt companies are hiring people with and without experience. These are good jobs, with good pay, comprehensive benefit packages, a family atmosphere, and job security that comes from a growth industry,” Dan Ellzey, executive director, S.C. Department of Employment and Workforce, noted in the statement. “The Asphalt Works! campaign does an excellent job of telling the story of this growth and describing the jobs that are available across the state. I look forward to watching the success of this campaign.”
You can view the campaign website and connect with available jobs at www.asphaltworkssc.org.
***Greenville-based container home company Piedmont GREEN selected to appear at the inaugural Innovative Housing Showcase on the National Mall in Washington, D.C.: A housing shortage has long been a problem in major U.S. cities, but today even smaller cities like Greenville and Charleston are experiencing a lack of affordable housing for its residences. Enter Piedmont GREEN, an Upstate firm with eyes on bringing low-cost, container-style homes to the masses.
The June 1-5 housing showcase will allow Piedmont GREEN to show off "a building system that constructs shipping container houses which meet all building requirements, and offer a faster construction rate. These factory-made homes often can be prefabricated before being installed on-site, resulting in less mess, hassle, and construction," HUD notes.
Although Piedmont GREEN has a vision for how they'll bring clean, energy-efficient container homes to the market, they haven't begun manufacturing their container homes, a company representative said, also noting that the company will not be using previously used shipping containers.“Our business model implements rapid housing deployment of low-cost core steel structures, cutting-edge thermal insulation systems, energy star appliances, and green best practices for our veterans, hard-working families, and those in natural disaster crises," Gene Hamel, founder of Piedmont GREEN, said in a statement from HUD.Spartanburg's outdoor biergarten Fr8yard was built largely out of re-purposed shipping containers, while the currently under-construction Gather GVL will be a similar endeavor; it is located near Fluor Field in downtown. Outside of town, Swamp Pizza operates out of a converted shipping container at the home of Swamp Rabbit Cafe. ***Greenville County Council reaffirms support for $1B redevelopment project downtown (Greenville News)Boeing SC announces change in leadership on 787 operations team (Live 5 News)
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