Charleston-based developer The Beach Company starts construction on a new mixed-use project at the site of the now-vacant BB&T building downtown: The team behind two of Greenville's newer residential complexes, Main + Stone and South Ridge, broke ground last week on an ambitious new project Canvas, which will turn the BB&T building into a mixed-used development offering residential units, retail, and offices.
According to a release from Beach, "Canvas will include 48 for-rent multifamily apartments, 31 expansive for-sale townhomes, 21,805 square feet of retail space, and the renovation of a 130,000 square foot office building in a highly walkable location."
When the project was first announced, Beach indicated that rents at Canvas will be lower than downtown's more recently erected multi-family properties, many of which are often described as luxury apartments. The statement did not include possible rental prices.
Moreover, the new plan also includes fewer apartment units than indicated in previous announcements, dropping from 90-100 in some accounts to the present 48. According to a report from the Greenville News, there appears to be a reason for this: the development has attracted the interest of "large office users."
Located across the street from the S.C. Children's Museum and Greenville County Museum of Art at Heritage Green, Canvas is within easy walking distance of the vibrant Main Street scene. It will also be the first new large-scale multi-family housing in that area in some time.
In recent years, new residential units have been largely centered in and around the West End of downtown, while the under-construction Camperdown development will be the largest multi-family, multi-use project on the north side of the Reedy River since 2015. Canvas may also help to redirect foot traffic to the NoMo Square area of Main Street, at one time the center of downtown retail and restaurant life but which has, in some ways, been supplanted by ONE Plaza and Falls Park.
Just past Heritage Green, new senior living housing is set to be constructed at the one-time site of the Cline Company.
The corridor connecting the Cline site to Main Street is one of the main thoroughfares and socializing areas for the city's homeless population, a population centered around the so-called Homeless Triangle area encompassing the Salvation Army and Triune Mercy Center.
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