Steve White Auto Group Acquires Volkswagen of Spartanburg

Steve White Auto Group is expanding to Spartanburg with the acquisition of Volkswagen of Spartanburg, bringing the long-standing dealership back under local ownership for the first time in several years.

“For us, this isn’t just about growth – it’s about bringing something meaningful back to Spartanburg,” says Marc White, dealer principal for Steve White Auto Group.

Volkswagen of Spartanburg has been part of the automotive fabric of the Upstate for decades, as part of the Vic Bailey Automotive family – a multi-generational, locally owned dealership group that became a cornerstone of the Spartanburg business community. In 2023, the dealership was acquired by a large regional automotive group, reflecting an industry-wide trend of consolidation.

Now, Steve White Auto Group is returning the dealership to its local, family-owned roots, with accessible, hands-on ownership committed to strengthening community connections.

“We’ve seen firsthand what a difference local, owner-on-site management makes at a car dealership. Our goal is to create an experience where our employees and customers feel known, valued, and taken care of – and that starts with leadership that’s present and engaged every single day,” says White. The acquisition reflects a broader shift within the automotive industry, as independent dealership groups compete with large, multi-state operators while keeping decision-making and jobs rooted locally.

Steve White Volkswagen Spartanburg, located at 2671 Reidville Road, will continue offering new Volkswagen vehicles, manufacturer-certified service, and a wide selection of pre-owned vehicles. Current employees will be retained, with additional hiring expected across sales, service, and support roles as the dealership grows. The company will continue to invest in the dealership’s facilities, operations, and customer experience, with a focus on modernization and increased service capacity to meet growing demand in the Spartanburg market.