Hear Again America to Open New Greenville Location at Verdae Village

Aston has announced that Hear Again America will open a new location at Verdae Village on Laurens Road, expanding the shopping center's mix of health care and service-oriented tenants. Located at 101 Verdae Blvd, Suite 130 between LensCrafters and Merle Norman Cosmetics, the 1,225-square-foot practice will offer comprehensive hearing care services, including hearing evaluations, hearing aid fittings and ongoing patient support.

Owned and operated by Greenville-area franchisee Andreas Penninger, the practice was established to address a growing need for accessible, professional hearing care, particularly for families helping aging parents navigate hearing loss.

"There are a lot of people in the Greenville area who are trying to help aging parents find hearing care and don't know where to start," said Penninger. "We take the time to understand each patient's needs before we ever recommend a device, and we're here for the long haul; fittings, adjustments, cleanings, repairs, whatever it takes to make sure they're actually hearing better every day."

Patients will have access to comprehensive hearing care, including custom earmolds, hearing aid programming, cleanings, repairs and long-term follow-up care. The practice will carry leading hearing aid brands, including Starkey, Phonak, Widex, Oticon and ReSound.

In addition to day-to-day hearing care, the practice plans to host manufacturer-led workshops and community events to help patients and families learn about hearing aid models and the latest advances in hearing technology.

"Verdae Village has always been about bringing together businesses that serve the people who live and work in this community," said Barnes Connell, managing director of Aston. "Hear Again America expands our mix of health care and service-oriented tenants while filling an important need for professional hearing care along the Laurens Road corridor. We're excited to welcome Andreas and his team to Verdae Village."

Verdae Village is anchored by Food Lion and Lowe's Outlet and features national and local retailers including Office Depot, Planet Fitness, Massage Envy, Nothing Bundt Cakes and Greenfield's Bagels & Deli, along with a variety of fitness, dining and service-oriented tenants.

Hear Again America at Verdae Village will hold a soft opening on August 3, 2026, with an official grand opening and Greenville Chamber ribbon cutting scheduled for August 10, 2026. For more information, visit hearagainamerica.com.