Spartanburg, South Carolina-based Eggs Up Grill, has entered into a five-unit development agreement with Texas franchise partners Louis and Lisa Jones as part of its continued targeted expansion in the Houston market.
"Eggs Up Grill stood out to us as a smart investment with a clear path for growth and scalability," said Louis Jones, who brings to the partnership. "The daytime-only model, brand support and culture made this a natural multi-unit decision for us.”
The five-unit agreement marks a major step in Eggs Up Grill's Houston expansion and sets the stage for the Joneses' multi-unit development plan.
The Joneses first enjoyed the brand while visiting Myrtle Beach.
Officials said Houston's continued population growth, diverse economy and strong demand for neighborhood dining concepts make the market a strategic priority for Eggs Up Grill's ongoing development efforts.
Beyond the Joneses' commitment and a fellow franchisee's north Houston area expansion the brand is targeting key Houston submarkets and surrounding communities as part of its broader Texas growth plan.
"Louis and Lisa bring deep community values to this partnership, and their commitment reflects the strength of our development strategy in Houston and across Texas," said Ricky Richardson, CEO of Eggs Up Grill.
In addition to Houston, Eggs Up Grill continues to pursue expansion opportunities across Texas, including Dallas-Fort Worth, Central Texas, San Antonio and other markets throughout the state.
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