A business plan is a key tool for making your business successful-- to identify where you excel, where you need to adjust, and where you need support. In Part 2 you will learn how strong marketing is critical to make your business thrive. Attendees will learn how to understand the market for your business—from your customer to your competition, to your own unique value proposition. A marketing business plan is also vital if you are seeking loans or funding for your endeavor.

Speaker(s): Michael Barbera

Co-Sponsor(s): The Western Women's Business Center