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Greenville Business Magazine

Crawford Strategy Launches Brand Ambassador Program

Sep 06, 2018 11:26AM ● By Kathleen Maris

Photo: Crawford Strategy presented Deliver Your Brand's core message at the Greenville Society of Human Resource Managers (GSHRM) annual conference.

Crawford Strategy, a full-service marketing agency committed to providing strategic and creative communications solutions to businesses, is launching a new service and proprietary program, Deliver Your Brand. The Deliver Your Brand service will help organizations leverage their employees to build their brand.

The Deliver Your Brand curriculum will help companies translate their mission, vision, and values into a positive customer experience by mobilizing and inspiring employees, from executives to entry level. Integrated training modules focus on communication, appearance, and behavior. The end goal is to elevate a company’s brand culture, foster professional development, and generate employee pride. Crawford Strategy uses this approach to help employees know not only what they do, but why they do it, and then gives them the tools that help them be the best version of themselves.

“We believe Deliver Your Brand will be a game changer for any company looking to harness the power of their own people to do business better,” said Crawford Strategy Communications Strategist Addie Hampton, who has been instrumental in the development and instruction of Deliver Your Brand. “Studies show that engaging and developing your internal teams leads to greater productivity, an increased bottom line, a reduction in turnover, and a better overall employee experience. We want to help companies and organizations get there.”

Hampton joins communication veteran and Executive Communications Strategist Robyn Zimmerman in leading the Deliver Your Brand program. Crawford Strategy has implemented the Deliver Your Brand curriculum with select Crawford clients over the last year, paying special attention to the key elements of a positive brand reputation.

Hampton and Crawford Strategy President and CEO Marion Crawford recently presented Deliver Your Brand's core message as featured speakers for the Greenville Society of Human Resource Managers (GSHRM) annual conference. Speaking to an audience of more than 300 HR managers from industries across the Upstate, Crawford and Hampton joined Ogletree Deakins Shareholder Stephen Woods in sharing ways to engage a company’s best asset – their people – to build and deliver a strong company brand.

“A brand is more than a logo. It’s your creed. It’s more than a slogan; it’s your reputation,” shared Crawford. “Just like a person’s reputation, a company’s brand reputation is ephemeral, but real. It is important and worthy of investment. As employers, you can define yourselves, and then help guide your employees to reflect that definition. Your employees are critical to helping you build a strong brand – they are your brand ambassadors.”