Denny's Chief Brand Officer John Dillon to Speak at Endeavor on May 21
Highly-lauded marketing executive will discuss brand turnaround
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Denny’s senior vice president and chief brand officer John Dillon will speak at its next Collaborators & Cocktails speaker series on May 21.
Dillon will share how the company’s creative rebranding strategy and executions, including digital, social, in-store, traditional and experiential, helped fuel a huge turnaround for the brand. He will also provide insight into how individual location and franchisee-level activations worked in alignment with one of the most renowned digital and social strategies in the nation.
“How Denny’s sparked a brand comeback is a remarkable case study that all organizations, no matter their size or industry, can learn from,” said Joe Erwin, president of Erwin Creates and founder of Endeavor. “John Dillon is a great storyteller who will take attendees through the challenge of looking deep into a brand’s DNA in order to become relevant in the hearts and minds of today’s consumers.”
Collaborators & Cocktails starts with networking at 5 p.m., followed by the presentation and Q&A session at 5:45 p.m. The event is free to all Endeavor members and corporate members, with a limited number of advance purchased guest tickets available for $30. Registration is required. No walk-ins admitted. Contact Endeavor@EndeavorGreenville.com for ticket information.
Date & Time
May 21, 2019
5:00PM - 7:15PM
Endeavor 1 North Main St. 4th Floor Greenville 29601 SC US http://www.greenvillebusinessmag.com/businesses/sc-greenville-endeavor
$30 for pre-registered guests, free for members