Industry Trends

By Sarah Z. Cordell
February 01, 2011

The end of 2010 was a surprisingly busy time of year. November’s mid-term elections saw Republicans resume control of the House of Representatives and narrow the gap in the Senate to a mere six seats. That newly Republican-heavy Congress passed an extension to the Bush-era tax cuts. And consumer holiday spending put retailers in a very black mood, with some estimates putting planned consumer spending as much as 3-5 percent higher than last year. 

In the face of that news, the stock market responded. “We saw, in the third and fourth quarters, a nice run up in the stock market,” says Sam Erwin, president and CEO of The Palmetto Bank. 

Part of that was definitely a response to economically friendly actions. But part of it was also simply knowing the outcome. “The market does not like uncertainty,” Erwin says. 

And while many investors may be breathing a sigh of relief that a more business-friendly Republican Congress will enact rules and legislation that favors business interests, Charles Flowers, analyst with Abacus Planning Group in Columbia, says that perception hasn’t always turned out to be true. 

In fact, when you look at the data, he says, the stock market has traditionally performed better under Democrats than Republicans. 

What both men agree on is, while government and its policies are certainly a factor in the performance of the market, it isn’t the only factor. Corporate profits, consumer confidence, productivity levels — all these factors can have just as much, if not more, impact on the market’s performance. 

“We’re back to the fundamentals,” says Erwin. 

How 2010 Affects 2011 

Certain actions taken during 2010 will — and already have — affected this year’s stock market performance. 

For example, says Erwin, the Frank-Dodd bill that is intended to reform Wall Street will likely also have a profound impact on community banks as well. 

While the bill was passed last year, the task of implementing the far-reaching legislation has yet to be finalized. A more Republican government may be more favorable to the business community.

Another example is the tax legislation that President Obama signed at the beginning of December, which could have a profound impact both financially and psychologically. 

Small business are feeling somewhat relieved, says Mickey Whitlock, Registered Principal with Raymond James Financial in Greenville. “In our opinion, all of these changes are favorable to financial markets going into 2011.” 

Simply the clarity surrounding the tax cuts has been of benefit to the stock market. “That’s a direct stimulus,” says Flowers. 

What’s Ahead for 2011 

Predicting the stock market, though, isn’t easy regardless of which party is in power. “It’s hard to tell,” says Flowers. Lots of great things are happening, but there are still many challenges ahead — Social Security, the federal deficit and Medicaid changes, to name a few. 

“We’re very happy to see people talking about (these),” says Flowers, and the fundamentals for market growth (cash on business balance sheets, for example) are there. 

According to Erwin, 2011 will probably be a better year than 2010, but not a fantastic one. “Generally, we expect it’s going to be another tough year.” 

Whitlock, too, is seeing opportunity in 2011. With a more divided Congress, he says, President Obama may be more willing to pass legislation that’s favorable to both parties. 

According to Whitlock, historically, when an administration has lost mid-term elections to a more moderate Congress (as happened under Eisenhower, Reagan and Clinton), the economy has flourished. 

“We’d like to think that’s going to happen this time,” he says. 

“The economy is a very open and dynamic system,” Flowers says. The government is a large player in economic output, but it’s only one of the players. “The U.S. is still very business friendly regardless of who is in power.” 

What Does It Mean for the Investor? 

No one can predict the market, Flowers says. And while unpredictable forces can impact the market, “There’s a lot of stuff we can control. 

Keeping expenses low, diversifying and understanding your risk tolerance are all things that investors can and should use to guide their investment strategy. 

“It’s the distance running, not the sprint running, that makes a successful investor,” he says. 

According to Whitlock, our history is to be resilient. His advice to investors? Always get started!e finalized. A more Republican government may be more favorable to the business community.




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