Talent Wars: Why Your Brand Makes a Difference
This recession forced many companies into layoffs and budget cuts. Once-secure environments became places of fear; lots of applicants all vied for the same job. As the recession wanes, companies should devote time to strengthening their brand.
Engaged companies today must market themselves as multi-generational entities with lucrative benefits and a humane work-life balance. In today’s online world, job-seekers see everything, from upbeat blog posts written to highly critical reviews.
To attract talent, encourage social media use to stay connected, and use soft benefits to win over those torn between two jobs. Amazingly, things like ping-pong tables, working remotely or exercise classes can go a long way toward getting employees motivated. And rewards and incentives can help make each employee feel valued and engaged.
Word-of-mouth can go a long way toward developing your brand; in this viral environment, one satisfied employee can bring in many applications. Give each employee a voice and make their vote count.
Once hired, ask each employee how he or she likes to be recognized; consider focus groups to gauge employee engagement, and to determine where you are falling short. And pay attention to outgoing employee exit interviews – often the most candid conversations you will have about your brand.