Customer Effective was established in 2003 to specialize in relationship management and process automation solutions based on the Microsoft Dynamics Customer Relationship Management (CRM) platform. All 100+ team members are focused on CRM success from the firm’s Court Street location in Greenville. With over a thousand successful projects completed, clients include Nucor Steel Corporation, CSX Transportation, and AgFirst Farm Credit Bank. Performance recognition by Microsoft has been consistent from the firm’s inception. Recognized this year with six awards at Microsoft’s Worldwide Partner Conference, CustomerEffective is one of 187 partners in Microsoft’s President’s Club and one of only 57 in Microsoft’s Inner Circle. This year, the company was also named U.S. Dynamics CRM Financial Services Partner of the Year and U.S. East Region Dynamics CRM Partner of the Year.