Greenville, S.C. (February 20,
2012) – The 2012 ADDY®
Award winners were announced at the American Advertising Federation (AAF) of
Greenville’s annual awards gala held at Zen, downtown Greenville, on Feb. 18,
2012. An ADDY Award is the advertising industry’s most prestigious creative
achievement award.
Best of Show and top honors went to
Erwin Penland Advertising for their “Knob Creek Gun Range Poster Campaign”
created for Knob Creek Gun Range.
Woodward & Zwolinski Advertising
earned a Mosaic Award for Body of
Work done for The Grove and a Special Judge’s Award in the
Interactive – Website, Consumer HTML Services Category for GoGrove.com.
Erwin Penland earned a Special Judge’s Award in the Public Service – Non-Traditional category for their Furry Purring Poster for the Greenville Humane
Society.
Other winners included Cargo, Slant
Media, PECULIAR Productions, Jackson Marketing Group, Ferebee Lane + Company, Photoelectric,
GHS Children’s Hospital, the bounce agency, and Synnex Corporation.
With more than 200 pieces entered in
100+ categories, AAF Greenville’s entries were strong in both number and
content. Entries were judged by industry professionals Sandra Lawton, Creative
Director at Fry Hammond Bar in Orlando, FL; Matt Manfull, Associate Creative
Director at Rare Method in Salt Lake City, UT; and Bonn Banwell, Creative
Director at Red Circle in Minneapolis, MN.
The
three-tier ADDY competition recognizes achievement on a local, district and national
level. Local level entries that earned a
Gold ADDY will advance to the Third District judging competition held in
Greenville, SC, on March 23-24, 2012. District level Gold winners will then
advance to the national competition and be honored at the National Awards Show
during June’s annual AAF National Conference held in Austin, TX.
About AAF Greenville:
AAF
Greenville is a local market affiliate of the American Advertising Federation
that encourages professional development through seminars, award presentations,
networking and industry leader recognition. The organization is comprised of
nearly 70 members who work in advertising, marketing and public relations
industries throughout Greenville, Spartanburg and Anderson, S.C. For more
information please visit www.aafgreenville.org.