August 03, 2017
Outdoor Sports Marketing (OSM), a sales, marketing and training agency for the outdoor industry and beyond, opened a 5,000-square-foot showroom on June 1st, in Greenville, SC. They moved from their original space in Hendersonville, NC in February of this year where they were previously located since 2007.

 

“Our new home is a significant investment and resource for our brands and customers. We want to represent the brands we work with in a way our vendor partners envision them. We’re here to inspire our retailers when they come visit the showroom while also insuring their experience is second to none,” says owner Rion Smith. “We know at retail, now more than ever before, to get customers in the door the visual has to be spot on and the experience has to engage.”

 

The new location is at 123 Wellborn St, in Greenville’s West Side. Previously home to a train line service warehouse in 1948, the space features industrial, contemporary touches with reclaimed metal and wood. The location is in the middle of the planned Greenville West Side City Park, on the Reedy River and Swamp Rabbit Trail.

 

“You usually only see outdoor brands in tiny spaces at trade shows or out of the back of a car but this space really highlights and showcases the products,” says Jaia McClure, buyer at Little River Trading Co. “It’s almost like you can see more features because there’s room to breathe and to interact with the gear. You get to touch and feel and play with the things, which is really how they’re meant to be experienced.”

 

OSM celebrated the grand opening on Wednesday, June 21 with vendors, retailers and other outdoor professionals joining together in the new space for a one-night launch party.

 

“Being invested in downtown Greenville, specifically the Commons development in the new park, is a once in a lifetime opportunity,” says Smith. “We want not only our team to have ready access to the outdoors but to support our neighbors in getting outside. And we can start by working to clean up the environment we call home.”

 

The new space includes multiple sections, each dedicated to the brands they represent, including Cascade Designs, Chaco, Osprey, Smartwool, The Landmark Project, and Vasque. The space is designed for vendors to effectively display their products as well as allow brand representatives to be able to entertain and effectively plan customer experience in a space for great storytelling and few distractions.

 

About Outdoor Sports Marketing

Outdoor Sports Marketing in its current structure was formed in 2004 by Nolan Davis and Rion Smith. Now a team of 12, OSM serves as the connection between premium vendors and retailers. They continuously strive to provide the highest quality sales and service to the outdoor industry through strong relationships and open channels of communication. OSM prides themselves on having a knowledgeable staff to drives sales. For more about Outdoor Sports Marketing visit http://www.outdoorsportsmarketing.com/.



Comments (0)