Come on humans, it's time to validate our existence with the qualities that give us an edge over our computer creations.
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While business entities have become very proficient at siphoning money from our accounts, it is not unreasonable for us as customers to expect some explanation of their worthiness to deserve a prime parking place in our pockets.
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While loyalty is truly an admirable quality in any human, it is also a rare trait that is becoming less pronounced in a world that embodies choice and rewards the betrayal of existing relationships.
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Success is the responsibility of the individual, but is more likely to happen in an environment that encourages it, calls for it and entrains it. And that's where "yes, you can" people come into play.
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Marketing programs are increasingly becoming savvy enough to measure outcomes rather than outputs.
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