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Greenville Business Magazine

Coldwell Banker Taps Upstate to Roll Out New Global Brand

Coldwell Banker Caine, a full-service real estate brokerage in the Upstate, announced today they were selected by the corporate Coldwell Banker organization to be the first full-market to implement the recently announced global rebrand. This rollout will take place across the Upstate in all Caine Greenville and Spartanburg offices. 

“We’re honored to be the first multi-office market in the world to roll out the new Coldwell Banker branding,” said Stephen Edgerton, President and CEO of Coldwell Banker Caine. “Coldwell Banker’s refined mission, vision, and brand, which is focused on being real estate’s ‘north star’ to guide people home, aligns perfectly with Caine’s commitment to making the path to home ownership as rewarding as possible.” 

 In March 2019, Coldwell Banker set upon a path to retell its brand story by solidifying its mission statement and recommitting to its core values. The new logo, called the “CB North Star,” symbolizes the Coldwell Banker network: in an ever-changing real estate landscape, agents remain a constant, guiding consumers as they navigate the home buying and selling process.

 The decision to have the Upstate be the first company-wide, full-market rollout of the “CB North Star” rebrand was in direct response to Coldwell Banker Caine serving as a cohesive, well-performing, and innovative multi-office market on a national and global scale. 

 In honor of the rebrand and the 86 years Coldwell Banker Caine has been helping the Upstate find their way home, the organization is excited to announce the Home in One giveaway—where one lucky winner has a chance to take home the keys to a home in one of several different Upstate neighborhoods. A select number of lucky participants will be invited to take part in a shoot-out event on November 23 at Topgolf Greenville.

Invitations to participate will be limited and given to local Upstate heroes including firefighters, teachers, nurses, and police officers. The general public will have a chance to win a custom Coldwell Banker Caine golf ball, used as their entry into the shoot-out, during a month-long scavenger hunt throughout the Upstate.