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Greenville Business Magazine

Big Rock Natural Stone & Hardscapes Selects JDPR As PR Agency-Of-Record

Apr 25, 2019 09:30AM

Big Rock Natural Stone & Hardscapes, the Southeast’s largest provider of natural stone and hardscapes, has selected Jeff Dezen Public Relations (JDPR) to provide strategic planning and media relations for the Greenville-based company as it launches a new growth strategy, expanding its geographic footprint as well as its mix of products and services.

Big Rock operates the state’s largest natural stone yard and recently renovated, state-of-the-art “inspiration” showroom. A leader in Upstate South Carolina for more than 25 years, Big Rock is poised for accelerated growth, with expansion into surrounding territories planned over the course of the next several years. In addition, Big Rock continues to broaden its variety of natural stone resources and hardscape options.

“As Big Rock expands into new markets throughout the Southeast and re-doubles our inventory options, we have selected JDPR to help us amplify our reputation for top-quality products and unmatched customer service,” said Stephanie King, president of Big Rock. “We value JDPR’s ability to tell our story to prospective businesses and home owners who are looking to enhance their spaces with the beauty of natural stone and are confident JDPR is the right partner to help drive our business forward.”

Jeff Dezen, president of JDPR, said, “Big Rock is about much more than sourcing and selling stunningly beautiful stone. It’s about a 100 percent commitment to strong relationships with the customers and vendors they serve. Big Rock calls this the ‘Big Rock experience,’ an unmatched devotion to the customer experience that truly sets them apart! We understand this approach to business because we share the same philosophy, and we’re excited to help guide Big Rock into this exciting new phase of business.”