Upstate SC Alliance launches major campaign to recruit job seekers
Apr 17, 2019 01:00PM
By Chris Haire
The Move Up campaign was officially unveiled today April 17 at Upstate SC Alliance's annual meeting, and what was revealed was an online effort spearheaded by a resource-heavy website, MoveUpstateSC.com, and the promise of a social media campaign that recalls VisitGreenvilleSC's successful #yeahTHATGreenville campaign, with the job-recruitment effort nudging current residents to share their stories about why they call the Upstate home using the hashtags #MoveUpSC and #AreYouUpForIt.
While the MoveUpstateSC site will allow users to explore the Upstate county by county -- whether it be by cost of living, housing availability, marquee employers, or amenities -- a key component of the site will involve promoting so-called Upstarters, the men and women who moved up to the Upstate to find better careers and a better quality of life, from former Washington, D.C. resident Chris Briddell, vice president and chief compliance officer for AnMed Health, to Indiana native and engineer Sadie Waycaster, an associate product manager at the Duncan fiber optic firm AFL.
"The site speaks to professionals across industries, and it’s designed to appeal to their desire for affordable cost of living, abundance of career opportunities, and array of ways to unwind," Lummus said.
Lummus also noted that the site is initially envisioned to be used by employers to assist in their recruitment efforts. "Employers and recruiters can place a brand badge and link on their websites to direct job-seekers to explore the community before they’ve even applied for a job by visiting MoveUpstateSC.com," he said.