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Greenville Business Magazine

#YeahTHATAgenda: EP+Co Honored By Ad Age, Hess America, Food Lion Remodels in South Carolina, 3D Printer Guns, New Augusta Rd Fire Station

Mar 06, 2019 07:26AM ● By Chris Haire
Advertising Age has named EP+Co to its annual A-List: The list of companies were chosen by Ad Age editors and will be honored at the media organization's April 15 event in New York City. EP+Co and other A Listers "will not know exactly what they have won until the top prizes are revealed on the night of the A-List and Creativity Awards Gala," Ad Age says.

Last year, EP+Co was praised for its social media campaign for the Ryan Reynolds superhero comedy Deadpool 2. The often sarcastic social media campaign used Twitter and Instragram to live-tweet the Super Bowl, wish Betty White a happy birthday, and mock Deadpool's Marvel compadres, The Avengers. The team also created Twitter and Linked In accounts for Peter, a doughy and powerless member of the Deadpool's X-Force team, all of whom die during the movie in rather gruesome fashion.

In 2018 EP+Co landed such brands as John Deere, Lowes Home Improvement, Morgan Stanley, LinkedIn, and 20th Century Fox. The advertising firm has also set up shop at its CoLab site at Taylors Mill. There, the team can shoot video and stills, as well as craft props.

Recently, one of EP+Co's major clients, Denny's, made the decision to bring some marketing functions in-house after expanding its franchise model and restructuring its marketing division, according to a statement from the diner chain.

Although lessened, the relationship between the two Upstate companies remains. 

"EP+Co continues to be a pivotal partner to Denny’s and is working in lock step with our team on some great initiatives for 2019, which we’re all incredibly excited about," Denny's said the statement. 


Upstate growth is requiring mobility adjustments (GSA Business Report)

New greenway, 126 apartments planned near downtown Columbia (The State)

The Wire
InvestiNet Expanding Operations, Adding Approximately 85 Positions In Greenville County

50 Most Influential
Beth Paul
Bon Secours Wellness Arena
General Manager

Under Beth Paul’s leadership, the Bon Secours Wellness Arena continues to positively impact the community through robust programming, strategic community outreach initiatives, and over $55 million economic impact from activities of the Arena.

The most recent roster of nationally touring artists who played or will play the Bon Secours Wellness Arena include Paul McCartney, James Taylor, Eric Church, Thomas Rhett, Blake Shelton, New Kids on the Block, and Luke Combs, making The Well one of the most active arenas in the country. 

Paul is highly respected in the live entertainment industry and was nominated as Venue Executive of the Year by International Entertainment Buyers Association and was included on the list for 2018 Women of Influence by VenuesNow. 

In addition to securing events for the arena, Paul is equally as passionate about community outreach and using the The Well as a platform to serve the community;  STAGE (Serving Together: The Arena’s Giving Experience), the recently branded community outreach initiative, supports numerous non-profit organizations throughout the Upstate through ticket donations, financial support, volunteerism, and use of the arena.