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Greenville Business Magazine

BASF Invests In Its Mauldin Operations

Jan 25, 2019 01:01PM ● By Kathleen Maris
BASF is investing in its operations in Mauldin to enable production of pearlizers and opacifiers used in cosmetic products. Start-up of the new production line is planned for the end of 2019.

The capacity addition will allow the company to meet the increasing demand for pearlizers and opacifiers, improve supply reliability, and reduce lead times in North America. Aside from pearlizers and opacifiers, the new asset will manufacture additional specialty blends for the personal care market.

“With shortened cycles for product launches and changing demands due to the rise of e-commerce, our customers need a fast and flexible supply of personal care ingredients,” said Daniele Piergentili, vice president of BASF Home & Personal Care, North America. “The investment in our Mauldin site will improve the supply performance of our Personal Care Solutions portfolio.”

Pearlizers and opacifiers are specialty blends that are essential ingredients for obtaining luster, shimmering effects, or opacity in cosmetic products. By providing cosmetics with a premium and luxurious character, they allow manufacturers creating visually appealing formulations.