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Greenville Business Magazine

Highlands Food & Wine Festival selects Jeff Dezen Public Relations (JDPR) as Agency-of-Record

Jan 18, 2019 01:46PM

The Highlands Food & Wine Festival, an annual food, wine and music gala in the Town of Highlands, N.C., has selected Jeff Dezen Public Relations (JDPR) to provide strategic planning, national media relations and social media management for the event. 

An intimate four-day gathering in the beautiful mountains of western North Carolina, The Highlands Food & Wine Festival is a world-class celebration of Southern culture, craft foods prepared by award winning chefs, select wines and an array of live music — all staged at multiple venues in the majestically quaint mountain community of Highlands. The four-day event includes festivities such as a Grand Tasting, the Main Event Block Party and Oyster Roast, ‘Truckin’ Food Truck Rally, Bluegrass Brunch, exclusive wine dinners and more.

“Over the past several years, we have been thrilled to grow The Highlands Food & Wine Festival to an event of national appeal for sponsors and attendees, as well as for our local residents and merchants,” said Casey Reid, Festival Director and partner at Eleven Events, Inc. “With this growth comes the need for a communications partner who now can help us create momentum among festival goers while at the same time maximizing the economic impact of the event for the Town of Highlands, and that’s where JDPR comes in. The JDPR team of professionals have a keen understanding of our unique audience, our mission and our vision for the future of the festival.”

Jeff Dezen, President of JDPR, said: “We have attended The Highlands Food & Wine Festival as guests for years and always have been pleasantly awe-struck by the magic that happens in the mountains of the Highlands-Cashiers area of western North Carolina during this four-day community party. It is like no other combination of entertainment and indulgence because of its intimate size and blend of people, delicacies and phenomenal music, not to mention the warmth of the area’s residents and extraordinary one-of-a-kind retailers. To be a part of the strategic communications and planning for the festival is a marriage of our passion and purpose at JDPR. We couldn’t be more thrilled to support The Highlands Food & Wine team.”

Highlands Food & Wine is an annual, four-day festival located in Highlands, NC. Highlands Food & Wine is dedicated to the celebration of food, wine, music and culture of the Blue Ridge Mountains. The 2019 festival is scheduled for November 7-10. Ticket, lineup and event information can be found at www.highlandsfoodandwine.com.