Greenville Chamber Initiative Aims To Attract Top Talent
Nov 13, 2018 10:50AM
By Kathleen Maris
The Greenville Chamber has partnered with Livability.com to produce Live Here. Love Here., a publication designed to help the region attract top talent.
Access to talent and workforce continues to be the Greenville business community’s top concern. With an unemployment rate of 2.9 percent (September 2018), employers are hard-pressed to fill critical jobs throughout the region. The publication will serve as a tool for the business community to help shrink the talent gap.
“In Greenville, job growth has outpaced our people growth; Live Here. Love Here. is one solution to that problem,” says Carlos Phillips, Greenville Chamber president/CEO. “From the rich quality of life we enjoy to the diversity and plethora of rewarding career opportunities, Greenville is a great place to live and work. Live Here. Love Here. helps us tell Greenville’s story to the world. We hope our business community will see the value of this resource and use it during their talent attraction efforts.”
The multi-platform content marketing project includes a print publication, digital version, dedicated homepage, and featured content on Livability.com and social media promotion by both Livability.com and the Greenville Chamber.
While the publication covers quality of life, the primary focus is on Greenville’s thriving business climate.
Livability.com is one of the leading online resources for researching communities and serves as a trusted partner to cities, businesses, and economic development organizations throughout the nation. The site draws more than 10 million visitors annually.
The print publication will be shared with advertisers and other key community partners.