Jobe’s Company, one of the oldest heritage brands in the lawn and garden category, announced that it has selected Jeff Dezen Public Relations (JDPR) to be its PR agency-of-record for North America. Based in Greenville, JDPR has extensive experience in growing consumer goods accounts, including campaigns for multiple brands in the ‘outdoor living’ category.

Headquartered in Waco, Texas, Jobe’s Company specializes in home and garden products that enrich people’s lives by helping them grow better things. The company manufactures products ranging from organic fertilizers and plant spikes to consumer and commercial-grade landscape fabrics and sun shades, with a commitment to giving consumers better products that deliver better results.

According to Chris Allen, CEO for The Jobe’s Company, “Knowing that Jobe’s is poised for significant growth, we wanted to team with a seasoned PR firm that really thinks about communications KPIs as business people. That’s JDPR to a tee. They roll their sleeves up and deliver great ideas, while ensuring precise, targeted messaging to drive the brand. We’re very excited about the opportunities ahead.”

“To work on the Jobe’s brand is a remarkable opportunity,” added Jeff Dezen, president of JDPR. “From Boomers to Millennials, our lives are better when we grow things, and that’s very exciting through the lens of the Jobe’s business!”