On November 13-17,
the Junior League of Greenville (JLG) will hold its inaugural Little
Black Dress Initiative (LBDI), a social media driven fundraising
campaign that uses the iconic LBD to raise awareness about the JLG’s
mission and those less fortunate in the Greenville community its Members
serve. The JLG will host a drop-in to celebrate the campaign and raise
awareness, which will be open to the public on Thursday, November 16 from 5:30-7 p.m. at Nose Dive.
the week-long campaign, more than 30 JLG members will wear the same
black dress for five consecutive days to symbolize the effects
socio-economic limitations can have on members of the community.
Participants are encouraged to raise awareness on social media, and by
wearing a button that reads “Ask Me About My Dress.” By wearing the
dress, Members will invite dialogue among colleagues, friends and
strangers to raise awareness of the JLG and the various ways it works to
better the lives of people in the community and raise funds to support
the JLG and its community programs.
part of the campaign, Members wear the same dress each day for a few
reasons,” said Caroline Stewart, Sustainer Representative for the JLG.
“First, as a symbol, since many of those served by the JLG’s programs
and funds cannot afford new clothing and often have to wear the same
items repeatedly. Second, as a conversation starter, to catch people’s
attention and give Members the opportunity to share why they wear the
dress and choose to support the JLG!”
Little Black Dress Initiative (LBDI) is a global initiative started by
the Junior League of London to raise awareness of the impact of
generational poverty. Funds raised during the Junior League of
Greenville’s (JLG) LBDI campaign will go directly to the JLG and will
help the organization continue to serve its mission locally and address
unmet needs in the community.
mission is to improve the community, promote voluntarism and develop
the potential of women through the effective action of trained
volunteers,” said Courtney Atkinson, President of the JLG. “Our Members
are the heart of our organization and work tirelessly for the benefit of
the Greenville community. Funds raised through LBDI will help to make
our mission possible and grow our community impact.”
1929, the JLG has been making a positive impact in the Greenville
community by supporting more than 300 nonprofit agencies, contributing
over $2.7 million, helping to start many organizations and providing
countless hours of volunteer service to the community. In the past year
alone, the JLG has given over $53,000 in grants to the Greenville
community, served more than 2,800 kids at the 10th Annual Home Run for
Healthy Kids® event, collected over 1,400 items for the homeless,
assembled 350 gift bags for cancer patients, and awarded the SC
Children’s Theatre a $100,000 developmental grant for a new facility.
JLG invites anyone interested in learning more about the JLG and LDBI,
and celebrating with the LBDI participants to a celebratory drop-in on Thursday, November 16 from 5:30 to 7 p.m. at Nose Dive in Downtown Greenville (116 S. Main St.).